Get My Step-by-Step Blueprint to Author, Publish and Leverage Your Customer-Attraction Book!

Announcing a BRAND-NEW, VIRTUAL training where I will show you how to create your own powerful and profitable "new customer getting" short book - GUARANTEED!

Dear Friend,

This May, based on many requests I received, I am hosting a LIVE three-part virtual masterclass where I will show you how to AUTHOR, PUBLISH and LEVERAGE a customer-attraction short book (shook™) quickly and easily!

Publishing a book to get customers is not a new idea, but the idea of publishing a shook is a NEW and BETTER strategy for bricks & mortar/Main Street-type business owners and marketers.

Shooks are customer-attraction short books and they are specifically meant for these types of businesses and their consumers.

Books have been a time-tested and proven way to increase your influence, attract quality leads and create more new customers.

However, this potential reality is just a dream if you don’t actually get your shook done! Every day you procrastinate is a WASTED OPPORTUNITY!

I’m on a mission to help more Main Street-type business owners become a published shook author and leverage the extraordinary power of shook-centric marketing.

This "Attend From Anywhere in the World" Training Is Your Secret Weapon to Getting Your Shook Done FAST!

This training is designed specifically for traditional, bricks & mortar/Main Street-type business owners and marketers who understand a helpful short book is the master key for unlocking ways to attract ideal prospects to become valuable customers.

Owners and marketers of these types of businesses have unique needs to explain, clarify and position their products and/or services, which I believe can be best served with a customer-attraction short book (shook) and a shook-centric marketing strategy.

This is NOT for people who are looking to sell their book as a primary source of income or worried about trying to become a “best-selling author” (which has become a commonplace and watered-down “trophy”).

Your Shook = A Proven Way
to Get Your Door to Swing,
Phone to Ring and Website to Ding

We both know attracting good prospects and converting them into great customers is not getting easier.

In fact, it’s a lot harder than ever before.  

Today’s consumer is faced with more options than ever before, yet skepticism and in-action are also at an all-time high. There’s a well-known saying that goes…

“A confused mind does nothing.”

One of the primary jobs we have as the marketers of our businesses is to let our ideal prospects know we understand them and can help them achieve what it is they are looking for.

Sounds simple, yet so many business owners screw this up!

FACT: If you are not helping your ideal prospect make an informed and safe buying decision, you’re no different from your competition. Remember, if you confuse, you lose!

FACT: If you are not positioning yourself as THE local expert and author-ity on what it is you offer, you’re no different from your competition.

FACT: If you are not creating real value and helping before selling, you’re no different from your competition.

But, if you’re reading these very words, I’m guessing YOU ARE DIFFERENT, and you understand the value of what I am sharing with you.

You understand the power, prestige and influence of being a published author and how it will uniquely position you and your business in the minds of prospects and customers.

In my opinion, every day you don’t have a shook working for you in your business, is costing you money!

Be the Author, Be the Hero!

Being the author of a shook which helps your ideal prospect fix a problem or achieve a goal and then creating a shook-centric marketing strategy to get it into as many ideal hands as possible and helping them with a logical next step will transform your business.

There are people, right now at this very moment, who need/want the information and help you can give them with your shook and products/services.

You can help them. You can guide them.

You can be the bright, shining beacon of expertise and trust guiding them down a safe path.


And it all starts with your shook!

Being the author of a focused and helpful short book is a profitable game-changer for your business.

Smart business owners and marketers have used books for over 100 years as a potent and effective tool to attract ideal prospects and convert them into valuable customers.

Even today, with all the electronic distractions and a glut of free information online, real books are seen as objects of value and their authors are seen as important people, which is why you must join me this May!

In Classic Mike Capuzzi-Style, I Deliver
Maximum Benefits in Minimum Time

The How to Author, Publish and Leverage a Customer-Attraction Book virtual masterclass is a three-part webinar-based LIVE training you can attend from the comforts of your home and office.


It is a deep immersion into HOW you can author a shook, BUILD a shook-centric marketing strategy around it and PROFIT from both!

I get that writing, publishing and promoting a book can be hard and you are probably not exactly sure where to start.

And guess what? You are right!

There are many of pitfalls where you can make expensive and costly mistakes.

The good news is I have developed a simple, easy way to get a shook done and working for you the way you need it to, which is superior to other options available because it’s specifically designed for the Main Street-type business owner/marketer.

These types of owners need a different type of book. One uniquely designed for the requirements and realities of how they interact with prospects and customers.

There is a very specific formula which must be used in order to achieve maximum benefits and profits from your shook and you’ll get it when you join me in May.

This is a roll-up-your-sleeves and be-ready-to-work immersion into how traditional, bricks & mortar/Main Street-type business owners can author and leverage a shook-centric marketing strategy to:

  • Establish a position of trust by helping before selling
  • Create a strong personal position of expert “author-ity”
  • Differentiate their unique value position and expert status
  • Clearly articulate what they stand for in their community
  • Elevate their business above the competition
  • Provide a mistake-free buying pathway
  • Minimize price resistance and comparison-shopping
  • Build a follow-up marketing database
  • Generate free publicity and local media exposure

Finally, the Jump-Start You’ve Been Waiting for
to Get Your Book Done!

I believe in efficiency and know the value of your time, which is why I have designed this virtual training to give you the most benefits in a convenient learning opportunity.

In only three, 90-minute sessions, you will learn everything I know about creating a marketing weapon like no other—the customer-attraction short book.


Here is the breakdown of the three live sessions:

Session #1-How to Author Your Shook (May 2 @ 1:00 PM EDT)

  • The History and Power of Book-Centric Marketing
  • Why Authoring a Shook is Smarter
  • The Shook "Special Sauce"
  • Types of Customer-Attraction Shooks
  • How to Create an Effective "Shook Hook"
  • Elements of an Effective, Attention-Grabbing Shook Title
  • Question and Answers

Session #2-How to Publish Your Shook (May 9 @ 1:00 PM EDT)

  • What to Know Before You Start
  • Shook Formats
  • Must-Have Elements for an Effective Customer-Attraction Book
  • Smart Ways to Get Your Content Done Quickly & Easily
  • Smart Shook Design Strategies
  • Crafting Your Cover for Maximum Effectiveness
  • How to Design and Print Your Shook So It Looks Great!
  • Question and Answers

Session #3-How to Leverage Your Shook (May 16 @ 1:00 PM EDT)

  • "Before Shook" Marketing Strategies
  • "With Shook" Marketing Strategies
  • "After Shook" Marketing Strategies
  • The Top 5 Best Strategies for Leveraging Your Shook
  • Question and Answers

The Investment & Early Bird Bonuses!


The investment to attend the How to Author, Publish and Leverage a Customer-Attraction Book virtual masterclass is only $299 and if you reserve your seat by April 26, 2019, you get all this:

  • Your registration and all attendee handouts
  • The video recordings from all three sessions
  • BONUS #1: My presentation slides from all three sessions
  • BONUS #2: I will also include a guest registration for another person on your team
  • BONUS #3: Your seat at future versions of this training (as a refresher, to see what's new, etc.)

This is a small price to pay for such a focused and powerful opportunity to get your shook done quicker, easier and with less stress.

Your Shook Done - GUARANTEED!

As you should expect, your investment in this training is guaranteed 100%!

If you follow my instructions-you will get your shook done!

However, if you are not completely and fully satisfied, just let me know at the end of our time together and I will refund 100% of your registration fee.

​The Next Step...

My track record for helping business owners is a long one and I would love the opportunity to have you join it. All you need to do is click the button below and reserve your seat for this masterclass!

I look forward to seeing you and helping you publish and leverage your shook this year.

Thank you.

Mike Capuzzi

© 2019 Mike Capuzzi